Welcome to Workshop at the Ranch. Each month I will be writing an instructional article about photography. It might cater to sports coverage, new cameras and gear, techniques with Off Camera Speedlights or Large Strobe Systems, Lightpainting and more. These articles began in 2003. They are archived and available for you to revisit as often as you like. A broad pallet of my images with all camera data, equipment I use, special tricks of the trade, and my personal commentary will drive the content of each article. So, be my guest, settle back and “click” on any image you want to enlarge, and enjoy learning each month here on Workshop at the Ranch. Adios, Dave

Workshop at the Ranch - June 2003 - What Drives an Image - To be noticed, And to be Published, to the Marketplace

Workshop at the Ranch
June, 2003 Edition

Hi and welcome to the June edition of Workshop at the Ranch. The past two months have dealt in some detail with photographing images in such a way so as to draw the viewer in for a longer and closer look. Today's editorial marketplace relies heavily on smash mouth sports action, the value of which fades quickly with tomorrow's news or does it? We found that Color and Panning can add greatly to the multiple resale of images especially in the commercial marketplace. I have decided to combine these concepts and many more into my Sports Shooter Breakout Session during the Sports Shooter Workshop and Luau November 7 and 8, 2003 in Manhattan Beach, California. Other speakers include Peter Read Miller from Sports Illustrated, Pulitzer winners Rick Rickman and Ben Van Hook, Andy Hayt, Mark Terrill , and many more. It is easy to register, just log onto www.sportsshooter.com and click your way to the Workshop & Luau. Each instructor talks on their own specific topic, mine will be WHAT DRIVES AN IMAGE.......to be noticed, to be published, to the marketplace. Here is just a small sampling of what I plan on discussing with those who attend the WHAT DRIVES AN IMAGE breakout session.

We will discus sports action, what is required of today's sports photographer in the field and in the office. There are many issues confronting the photographer today we will look at a plan of attack on getting a foothold in the industry.

The moment, more than just action and a key issue for those who are geared up for the editorial marketplace and stock sales. It is the moment that drives the image to the front page and cover of today's newspapers and magazines, but does the money road stop there?.
Stock and Assignment, what are the differences or can they be one in the same? We will look at how money is made in the sports photography industry through assignment work and the going rate in conjunction with stock image sales and what a picture is worth in the marketplace.

Commercial and Advertising v.s. Editorial. You might be surprised at the financial difference between the two and how do you know which is best for you to pursue as a career.
Design, Color, Details, Panning and more. Are these the images that can make a living with or are they just beautiful to look at?

What should I do?......Where am I today?.....Where do I want to be in one, five, or even ten years from today? Come to WHAT DRIVES AN IMAGE at the Sports Shooter Workshop & Luau 2003 and be prepared to raise your hand. This will not be a "Show" but I do plan on entertaining. This will not be a "Lecture" but I do plan on giving you as much information as I can in the 90 minute breakout session. This will not be for the "FEINT OF HEART" but for those who are serious about making it in today's complex sports photography world. So, come prepared for the ride of your life at the WHAT DRIVES AN IMAGE breakout session. See you there, Dave

So, come prepared for the ride of your life at the WHAT DRIVES AN IMAGE breakout session. See you there, Dave